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Gerjo Kok

I have three major research interests: (1) applying psychological theories to behavior change; (2) planning models for behavior change interventions (intervention mapping); and (3) health promotion and disease prevention, energy conservation, traffic safety.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Communication, Language
  • Group Processes
  • Health Psychology
  • Motivation, Goal Setting
  • Organizational Behavior
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Sexuality, Sexual Orientation
  • Social Cognition
  • Applied Social Psychology
  • Attitudes and Beliefs
  • Communication, Language
  • Group Processes
  • Health Psychology
  • Motivation, Goal Setting
  • Organizational Behavior
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Sexuality, Sexual Orientation
  • Social Cognition

Books:

Journal Articles:

Courses Taught:

  • Planned Behavior Change; Intervention mapping: 7-week Master course

Gerjo Kok
Department of Work & Social Psychology
Maastricht University
P.O. Box 616
6200 MD Maastricht
The Netherlands

Phone: +31 43 3881908
Fax: +31 43 3884199
Email: g.kok@maastrichtuniversity.nl

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