Gerjo Kok (1948) is a social psychologist with a MSc and PhD from the University of Groningen. He was professor of health promotion and chair of the Department of Health Promotion at Maastricht University in 1984-1998. He was appointed as the endowed professor for Aids prevention and health promotion 1992-2004. Since 1998 Gerjo Kok is professor of applied psychology at Maastricht. From 1998-2006 he was dean of the School of Psychology and Neuroscience there. His publications concern the application of social psychological theory to planned behaviour change. He is co-author of: “Planning Health Promotion programs: An Intervention Mapping Approach”, 2011.
- Applied Social Psychology
- Attitudes and Beliefs
- Communication, Language
- Group Processes
- Health Psychology
- Motivation, Goal Setting
- Organizational Behavior
- Persuasion, Social Influence
- Prejudice and Stereotyping
- Sexuality, Sexual Orientation
- Social Cognition
Research Group or Laboratory:
- Bartholomew, L. K., Parcel, G. S., Kok, G., Gottlieb, N. H., & Fernández, M. E. (2011). Planning health promotion programs: Intervention mapping (3rd ed.). San Francisco, CA: Jossey-Bass.
- Kok, G., van Essen, G. A., Wicker, S., Llupià, A., Mena, G., Correia, R., & Ruiter, R. A. C. (2011). Planning for influenza vaccination in health care workers: An Intervention Mapping approach. Vaccine, 29, 8512–8519.
- Kok, G., Lo, S. H., Peters, G-J. Y., & Ruiter, R. A. C. (2011). Changing energy-related behavior: An Intervention Mapping approach. Energy Policy, 39, 5280-5286.
- De Bruin, M., Hospers, H. J., Van Breukelen, G. J. P., Kok, G., Koevoets, W. M., & Prins, J. M. (2010). Electronic monitoring-based counseling to enhance adherence among HIV-infected patients: A randomized controlled trial. Health Psychology, 29, 421-428.
- Schaalma, H., & Kok, G. (2009). Decoding health education interventions: The times are a-changin' . Psychology & Health, 24, 5-9.
- Kok, G., Gottlieb, N. H., Commers, M., & Smerecnik, C. (2008). The ecological approach in health promotion programs: A decade later. American Journal of Health Promotion, 22.
- Peters, G. J. Y., Kok, G., & Abraham, C. (2008). Social cognitive determinants of ecstasy use to target in evidence-based interventions: A meta-analytical review. Addiction.
- Kok, G., Hospers, H. J., Harterink, P., & De Zwart, O. (2007). Social-cognitive determinants of HIV risk-taking intentions among men who date men through the Internet. Aids Care, 19, 410-417.
- Egmond, C., Jonkers, R., & Kok, G. (2006). A strategy and protocol to increase diffusion of energy related innovations into the mainstream of housing associations. Energy Policy, 34, 4042-4049.
- Schaalma, H. P., Abraham, C., Gillmore, M. R., & Kok, G. (2004). Sex education as health promotion: What does it take? Archives of Sexual Behavior, 33, 259-269.
- Kok, G., Schaalma, H. P., Ruiter, R. A. C., Brug, J., & Van Empelen, P. (2004). Intervention mapping: Protocol for applying health psychology theory to prevention programs. Journal of Health Psychology, 9, 85-98.
- Ruiter, R. A. C., Abraham, C., & Kok, G. (2001). Scary warnings and rational precautions: A review of the psychology of fear appeals. Psychology & Health, 16, 613-630.
- Brug, J., Glanz, K., Van Assema, P., Kok, G., & Van Breukelen, G. (1998). The impact of computer-tailored feedback and iterative feedback on fat, fruit, and vegetable intake. Health Education & Behavior, 25, 517-531.
- Godin, G., & Kok, G. (1996). The theory of planned behavior: A review of its applications to health-related behaviors. American Journal of Health Promotion, 11, 87-98.
- Peters, L. H. W., Kok, G., Ten Dam, G. T. M., Buijs, G. J., & Paulussen, T. G. W. M. (2009). Effective elements of school health promotion across behavioral domains: A systematic review of reviews. BMC Public Health, 9(182).
- Group Dynamics (6-week elective course)
- Intervention Mapping (1-week summer course)
- Planned Behavior Change: Intervention Mapping (7-week master course)
Department of Work & Social Psychology
P.O. Box 616
6200 MD Maastricht
- Phone: +31 43 3881908
- Fax: +31 43 3884199
- Email: email@example.com